Ariel Kaye-Inspiring Sleep for a New Generation
Sleep has a new advocate and her name is Ariel Kaye!...
Before Ariel was the CEO and Founder of Parachute she was a cool gal from Santa Monica, CA who liked to live big and dream even bigger. From the first time I met her at Coachella in 2012, I knew that there was no stopping this strong-willed, stylish and personable woman. At that point, her bedding and home goods company, Parachute, was just a spark in what is now a modern textile renaissance. We know the true importance of sleep to our overall health and livelihood and will do everything to maximize its rejuvenating powers. Parachute has found it's niche by targeting a new generation of consumers who love home, value health and appreciate sleep. Once the only way to shop for bedding was at department stores, where one would apathetically pick through recognizable brands, fabrics and patterns, only to leave uninspired. Ariel has taken the mediocrity out of bedding, exciting her consumers with fluffy clouds of comfort and relaxation. Parachute's bedding with it's clean, soft lines makes you want to pour yourself a cup of herbal tea, put on pajamas and cuddle up in bed. If you are still unsure about upgrading your home, bedroom and sleep experience, follow Parachute on instagram and you will immediately fall in love with what you see and how you feel. Today I get to pick Ariel's brain and get to the root of her inspiration...
A: Years ago while traveling through Italy, I found myself in a picturesque hotel on the Amalfi coast. After a long day, I got to my room ready to unwind. I pulled back the duvet, arranged the pillows to my liking, crawled into bed...and found perfection that I didn’t know existed. Those sumptuous sheets were softer than anything I had ever experienced.
I returned home from Italy on a quest for that perfection. It was a search that left me frustrated, confused and disappointed. You spend one third of your life in bed, so your sleep experience matters. Yet I couldn’t find a single brand that was high quality, beautiful, affordable and convenient to purchase. They say if you can’t find it, create it. And so I did.
Q: I love to sleep and cuddle in bed. What makes your bedding so very cozy and comfortable?
A: We travel the globe to locate the best factories to manufacture our Bedding. By collaborating with true artisans who have been weaving linens for generations, we’re able to deliver a premium quality product that upholds the high standards and heritage of that region. Our partners’ passion for textiles is demonstrated through their attention to detail.
Our Bedding is made of the finest, long staple Egyptian cotton and from premium quality linen for an unforgettable sleep experience. Unlike other Bedding brands, Parachute does not artificially soften its home essentials with silicon, formaldehyde or toxic chemicals. By choosing Parachute, you’re experiencing the fabric in its purest and most natural form. Parachute Bedding continues to soften with use and washing.
Q: Who do you like to cuddle with and when?
A: I love to cuddle with my boyfriend Trevor and our labradoodle puppy, Lox, every chance I get!
Q: What is the inspiration for your brand?
A: I’m inspired by our Venice Beach surroundings: the casual beauty and natural colors of the beach landscape, the wellnessfocused lifestyle, the small town community vibe and culture that’s deeply rooted in this neighborhood. This inspiration is reflected in not only the brand’s aesthetic, but also in our approach to working.
Q: What inspires you personally?
A: I live and work steps from the beach, so I often go there for renewed inspiration and motivation.
Q: Parachute is such a perfect name, how did you come up with it?
A: When you make your bed, your sheets billow in a way that looks like a landing parachute. And since we consider good sleep a lifesaver, the name seemed especially appropriate!
Q: Parachute has found its market and is truly taking off. How do you stay balanced while running such a successful company?
A: To maintain a daily balance, I make sure I always start and end my day the right way. A great morning workout – for me, this is yoga – it's better than coffee. At night, I banish the blue light before bedtime. Blue or green toned lights from the TV, alarm clocks or your phone can interfere with natural melatonin production, making it harder to fall (and stay). Plus, it forces me to put down the phone and step away from email.
Q: What excites you?
A: Parachute’s team of dreamers. I’m so grateful to work with these inspiring individuals who share the Parachute vision and constantly teach and challenge me. I also love being able to build something with purpose that I really believe in. I am following my dream and wouldn’t trade that for the world.
Q: What calms you?
A: Taking a shower before bed is one of my favorite ways to unwind and wash away the day’s stresses. Additionally, I like to drink chamomile tea in the evening, which is almost instantly calming, and for good reason! It’s rich in calcium, magnesium and other trace minerals that naturally relax muscles and nerves.
Q: Do you have any advice for women who want to start their own businesses?
A: It’s important to consider what type of impact you are looking to make. What problem are you solving? If it’s already being done really well, how are you doing it differently? Are you in it for the right reasons?
Starting a business is the wildest ride imaginable. Every day is full of incredible highs and challenging lows. You’ll work tireless nights, feel overwhelming stress, and must be willing to put the company first. But most importantly, dream big!
Q: How do you stay vibrant?
A: For me, being vibrant is all about confidence and feeling good. It’s important to find time to refresh – professionally and personally. I like to connect with like minded entrepreneurs who open my eyes to new ideas and perspectives. And I also love to escape the hustle and bustle of my high stress job with getaways that energize my spirit and remind me that there is more to life than the grind of work.
Pleasant dreams everyone!