For years, the seed oil industry has prevented the wide spread use of coconut oil, claiming that saturated fat raises cholesterol, promotes heart disease, clogs arteries and increases body mass. Recent studies prove the exact opposite. Natural coconut oil (not the hydrogenated version often found in processed foods), is a saturated fat, but not the kind your doctor has warned you about. This uniquely curative oil actually has innumerable health benefits ranging from disease prevention and increased metabolism, to anti-aging and hair care.
Disease prevention: Lauric acid, the major fatty acid from the fat of the coconut, has been recently recognized for its unique properties in food use, which are related to its antiviral, antibacterial and antiprotozoal functions. Also, new published research has shown that natural coconut fat in the diet leads to a normalization of body lipids, protects against alcohol damage to the liver and improves the immune system's anti-inflammatory response.
Metabolism: The more unsaturated the oils are, the more they suppress tissue response to the thyroid hormone, causing a decrease in metabolism. Reversely, one’s metabolism is activated by consumption of coconut oil and prevents the inhibiting effect of unsaturated oils. When comparing the metabolic rate of people in Yucatan, where coconut is a staple food, they averaged 25% higher than that of people in the United States.
Anti-Aging: While acting as a vitamin E supplement, coconut oil has a strong antioxidant effect on the body, protecting your cells from degenerating, oxidation and pre-mature aging. A variety of studies have demonstrated that ultraviolet light induces peroxidation, resulting in cell damage, in unsaturated fats, but not saturated fats. By consuming healthy saturated fats, such as coconut oil, you protect your skin and body from UVA, UVB rays, and inorganic environmental factors.
Hair: With deep moisturizing and penetrating properties, organic cold pressed coconut oil has recently been the secret serum behind many of Hollywood starlet's silky and smooth picture perfect hair. Rejuvenating dry, brittle, and relaxed hair, coconut oil nourishes the hair follicle from the root to the tip of the hair, ensuring a remedial soft and a natural shine.